The Problem

Why Millions Are Drowning in Financial Chaos: The Hidden Crisis Exploding in 2025

Most individuals today face overwhelming barriers to financial well-being, exacerbated by global economic pressures. Information overload plagues users with countless fragmented tools, apps, and advisors - none truly integrated.

Low financial literacy remains a critical issue: billions are left ill-equipped to handle budgeting, credit, or long-term planning. In the US alone, adults correctly answer just 49% of basic financial questions, a stagnation since 2017.

Inflation's Vicious Grip: Crushing Stress, Skyrocketing Debt, and the Emergency Savings Black Hole

Lack of motivation compounds the problem, with no real rewards for building good habits. Financial stress is at an all-time high - 51% expect inflation to rise further in 2025. This stressflation impacts mental health, with 59% lacking enough savings for a $1,000 emergency.

No real-time support exists in traditional tools like spreadsheets, which don't provide interactive guidance. Web3 access is limited: crypto integration is siloed, clunky, or inaccessible for the average user, despite DeFi's potential.

Finu solves this by making financial coaching simple, accessible, conversational, and rewarding. It removes friction, guides users step-by-step, and builds better habits with intelligent feedback and tokenized incentives.