Market

Global financial behavior is undergoing a radical transformation. With inflation and cost-of-living crises hitting consumers worldwide, traditional budgeting tools are no longer enough. In 2024, 86% of adults reported inflation as their top financial stressor, while only 27% of adults globally are considered financially literate. At the same time, the personal finance tools market is surging - projected to reach $167.09 billion by 2025, growing at a 25.7% CAGR.

The catalyst behind this growth? AI and behavioral automation. AI-powered financial platforms are proving to be 25-40% more effective than manual tools in helping users save money, reduce debt, and build better financial habits. A 2024 study by IJNRD found that AI-assisted users saved 25 percentage points more per month, while spending 50% less time managing their finances.

Finu is built for this shift.

By merging conversational AI, real-time analytics, and Web3 token incentives, Finu delivers a unified experience for budgeting, expense tracking, savings goals, and reward-based habit formation. It doesn’t just show users where their money goes - it guides them forward.

Powered by OpenAI, Finu acts as a proactive, intelligent finance coach that adapts to users' behavior in real time. Whether it's analyzing spending, nudging users toward their goals, or rewarding consistent effort with $FINU tokens, the platform turns everyday money decisions into progress.

In a world where billions are underserved by legacy systems, Finu represents a new kind of financial companion - one that empowers people to build wealth, not just track it.